My Work

Case studies and projects showcasing results and impact.

TechStart Rebrand
SEO Strategy

TechStart Rebrand
GrowUp Finance
Content Strategy

GrowUp Finance
Bright Ideas Co.
Analytics & Social

Bright Ideas Co.
HealthWise Rebrand
Digital Strategy

HealthWise Rebrand
Urban Style Collective
Content & Social

Urban Style Collective
TravelJoy App
SEO & Analytics

TravelJoy App

TechStart Rebrand

Comprehensive SEO and content strategy for a tech education startup.

TechStart Rebrand

Client

TechStart - A technology education startup offering coding bootcamps and career development services.

Challenge

TechStart was struggling with low organic visibility, inconsistent messaging, and high customer acquisition costs in a competitive market.

Solution

Developed a comprehensive SEO and content strategy focused on addressing specific pain points in the tech education journey.

Approach

  • Conducted extensive keyword research to identify high-value search terms.
  • Performed a technical SEO audit and fixed critical issues affecting search performance.
  • Developed a content pillar strategy targeting key stages of the customer journey.
  • Created optimized landing pages for core service offerings.
  • Implemented structured data markup to enhance search visibility.
  • Established a consistent content publishing calendar.

Results

150%

Increase in organic traffic within 6 months

87

New first-page rankings for target keywords

43%

Reduction in cost per acquisition

68%

Increase in organic lead generation

"Mark transformed our digital strategy completely. Our online presence has never been stronger, and we're seeing real business results. His expertise in SEO and content development was exactly what we needed."

Sarah Johnson, CEO, TechStart

GrowUp Finance

Content strategy and lead generation campaign for a fintech startup.

Client

GrowUp Finance - A fintech startup offering personal finance management tools and education for young professionals.

Challenge

GrowUp Finance was struggling to cut through the noise in the crowded fintech space and convert website visitors into registered users.

Solution

Developed a comprehensive content strategy focused on addressing specific financial pain points faced by millennials and Gen Z.

Approach

  • Conducted audience research to identify key financial concerns among target demographics.
  • Developed a content pillar strategy focused on high-value topics like debt management, investing basics, and financial independence.
  • Created a lead magnet ecosystem with targeted resources for different segments of the audience.
  • Implemented a robust email nurture sequence to convert leads into active users.
  • Optimized conversion paths throughout the website to improve sign-up rates.
  • Established a consistent publishing calendar with varied content formats.

Results

75%

Increase in lead generation within 3 months

34%

Improvement in content engagement metrics

52%

Growth in email subscriber base

28%

Increase in user registrations

GrowUp Finance

"Working with Mark was a game-changer for our content strategy. His insights and execution are world-class. Our lead generation has improved dramatically, and we're seeing higher engagement across all our content channels."

David Chen, Marketing Director, GrowUp Finance

Bright Ideas Co.

Analytics implementation and social media strategy for a creative consultancy.

Bright Ideas Co.

Client

Bright Ideas Co. - A creative consultancy offering innovation workshops and design thinking services to businesses.

Challenge

Bright Ideas was operating without proper analytics, making it difficult to measure marketing effectiveness or optimize their digital presence.

Solution

Implemented comprehensive analytics tracking and developed a data-driven social media strategy to showcase their creative expertise.

Approach

  • Implemented robust Google Analytics 4 setup with event tracking and conversion goals.
  • Created custom dashboards to track key performance indicators and business objectives.
  • Developed a social media content strategy focused on showcasing client success stories and thought leadership.
  • Implemented a consistent posting schedule across LinkedIn, Instagram, and Twitter.
  • Created a repository of case studies and visual content to support the social strategy.
  • Trained the internal team on social media best practices and analytics interpretation.

Results

127%

Increase in social media engagement

45%

Growth in website traffic from social channels

32%

Improvement in conversion rate

3X

Increase in qualified leads from digital channels

"Mark's expertise helped us finally make sense of our marketing data and transform our social media presence. We now have clear insights into what's working and what's not, and our social channels have become a significant source of new business."

Emily Rodriguez, Founder, Bright Ideas Co.

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